Welcome to Morgan Gerard’s notes on ethnography, anthropology, subcultural sensibility, street style, youth culture, shopping, ritual, transcendence, transformation, liminality, play, post-contemporary phenomena and the occasional wine, book or music tip. A writer, editor and magazine junkie since the salad days of hardcore punk and the Resident Anthropologist at Idea Couture Inc., I can be reached at mhlgerard@gmail.com. Enjoy, and please comment!

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