May 2010


No need for the usual archaeological implements – the relics are plainly visible to the naked eye in Montreal hotels. Years of non-smoking regulations have yet to catch up with the maintenance men of interior design.

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St. Denis, St. Laurent, Jean Talon and all around – the streets of Montreal are alive with a potent hatred for Kraft. The resistance is far more nimble and quick when it comes to spreading a campaign. The same cannot be said for those whose work silos restrict them from flexing any corporate agility in response.