May 2010

No need for the usual archaeological implements – the relics are plainly visible to the naked eye in Montreal hotels. Years of non-smoking regulations have yet to catch up with the maintenance men of interior design.

St. Denis, St. Laurent, Jean Talon and all around – the streets of Montreal are alive with a potent hatred for Kraft. The resistance is far more nimble and quick when it comes to spreading a campaign. The same cannot be said for those whose work silos restrict them from flexing any corporate agility in response.