Sometimes you’ve just gotta laugh at either the brand managers who thought they were smart enough not to have to bring in a strategic consultancy to give them some insight-driven guidance or the ad agency that figured they’d read enough Malcolm Gladwell to proudly announce to their client that the tipping point on yoga was a go with osteoporosis-worried female yogurt eaters. That’s the sad laugh we can all have at the new Yoplait product, released a few months back but definitely a few years late on tapping (not tipping) into yoga culture. Asana yogurt? Are you effing kidding me? If they haven’t been cremated, dead Swami’s around the world are rolling in their graves. If they have been cremated, why didn’t Yoplait suggest a product with ash flavoring instead of raspberry? Ridiculous. Perfect with yoga jeans. Next…

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