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Bursts of research trips, talking to clients and jetting around the continent for meetings means that the number of blog posts dwindle. Launching a new company portal where the boss wants regular content means that the dwindling dwindles on. Check my latest post on Idea Couture’s Noodleplay site to get some “actionable” (heh heh) tips on how understanding and appreciating the new cultural mythologies embedded in Twilight and True Blood can help your brand add 36 pounds of muscle.

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