June 2009

Another great Rodigan video tipped off by Chuck Bam that I’m dedicating to the biggest Billy Joel fan of all time, Patty G.


Bursts of research trips, talking to clients and jetting around the continent for meetings means that the number of blog posts dwindle. Launching a new company portal where the boss wants regular content means that the dwindling dwindles on. Check my latest post on Idea Couture’s Noodleplay site to get some “actionable” (heh heh) tips on how understanding and appreciating the new cultural mythologies embedded in Twilight and True Blood can help your brand add 36 pounds of muscle.

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That the academic world can be slow when it comes to catching on to new ideas and innovations in the underground is old news. That the underground can be slow when it comes to catching on to new ideas and innovations in the academic world is probably newer news. Some recent news hints at the space between these two worlds, Check this blog posting on an article that I co-authored with linguistic anthropologist Jack Sidnell a few years ago.

08PinotGrisAs Ontarians or even Canadians, what are we championing? That we’ve got some truly ‘world class’ wines (world class, of course, being Canada-speak for ‘Can we join the club’?)? That we’ve finally got a real opportunity to put our grapes budget into local, rather than distant, economies? Or that our locally-generated hype machine is working at maximum efficiency? Probably all three. At least, that seems to be the case in the context of Malivoire.

The Beamsville winery getting as attention from its gravity pull method as from the taste in its bottles is a case study in the Canadian ‘world class’ phenomenon. There was the much hyped tasting release back in April. There was the Jamie Kennedy event this past weekend in Beamsville. And, for those of us not attending either, there is equal parts buzz at the right LCBO stores. But is Malivoire all it’s hyped up to be?

High scores on both Pinot Noirs, the ’06 and ’07. But both, quite frankly, are overpriced. $30+ is a risk for most middle-budget wine consumers to take on a Canadian red and, at the end of the bottle, I’m not so sure wouldn’t have been better spent on something from Oregon or Washington.

$32 for the 2007 Old Vines Foch definitely would be spent better elsewhere. As the label explains these 33-year old vines are “Well into their declining years….” I’d say – declined. There are definitely some jump outs with the first few sips, but a glass later it’s like drinking a bottle of red that has been open for a day or two.

The 2008 Pinot Gris? Sadly, a disappointment. More Grigio than Gris, there’s just no Alsace in your glass. Low juice concentration, very little peachiness and almost the level of acidity that had me take that Anne Boecklin back to the LCBO last week for a refund.

All is not lost, however: the 2008 Gewurztraminer is a surprising stunner with everything you’d expect from the grape, the 2006 Chardonnay isn’t super complex or anything but very fresh and juicy, and the Lady Bug Rosé continues to impress after a number of bottles.

Malivoire is certainly getting much-deserved local attention for its wines, and my uncle from Cali was impressed – maybe more for the gravity pull than the wines, though. Is this enough to believe the hype? Or are we just engaging in another round of Canadian cultural cartography?