There are a number of products creeping on to the market that allow (and encourage) consumers to measure the energy being sucked out of the ether and into their homes, but Japanese electronics behemoth might just be taking the prize – along with Japanese IP Biglobe – for Carbon Diet. The deal? Install a wifi device to the home’s circuit breaker. It measure power consumption. Data is transferred to the home computer and sent to an online server where users log on to check the daily and hourly energy consumption, compare themselves to other houses participating in the program, and see how their monthly carbon footprint compares to the same month last year. Those who reduce get eco-points that can be traded in for virtual plating soil, water, flowers and grass in an online nature restoration game. And to keep users come back there’s Carbon Ball, a dung-beetle avatar game to keep the competition amped up. users motivated and focused on reducing energy consumption.

In a 3-month trial period and in social Beta right now (only in the homes of 100 NEC employees), the plan is to take it public and make a run for $20 million over the next three years