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A quickie on Steve Portigal’s blog gets cred for posting me towards the new Firefox personas. Like him, I’m not the biggest fan of amalgamated humans transformed from lives and emotions to bullet points and recommendations, but I have eased up a bit in recent months (on the conditions that the thickest description possible and a direct line from researchers to authors to designers is followed). Still, gotta laugh at how the designers who these tools are meant for have so sucked them into their creative realm and spit them out that now we can dress up our Firefox in personalities. Just like so many of the personas folks are passing off as consumers, the Firefox skins are “lightweight, easy-to-install and easy-to-change.”

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