Dear Coke (or similarly monstrous multinational),

Looking for a new ad campaign? Something fresh, exciting, young, hot – you know, all those words you bandy around the boardroom as you look to pat each other on the back for an idea well done?

Or, looking to save a few bucks on all those Creative Directors that, well, might not be that creative? Why hire them at all when you’ve already got mountains of film that could be creatively re-purposed to launch an entirely new (and fresh, and exciting, and young, and hot) spin on the TV, Web or (please…no) pre-movie ad?

Here’s a hint. Consider it the tip of an iceberg – something to melt on while I’m sipping Pepsi.

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